What do musicians, motorcyclists, and construction workers all have in common? They all have careers or hobbies that expose them to loud noises on a regular basis. Damage to your hearing doesn't simply occur due to extremely loud noises; sounds that you might think are acceptable may actually be damaging your hearing. Simply riding a motorcycle for less than an hour could result in permanent hearing loss. To avoid this, you may decide to purchase earplugs at a local store to protect your hearing.