4 Ways To Optimize Vehicle Wraps For Highway Driving

When advertising on your vehicle, it's not just important to convey the proper business information, but you also need to analyze the type of driving that will be done. If your car drives primarily through highway traffic, the type of vehicle wrap design you choose will be vastly different than a vehicle that travels through a rural area or a city. As you plan out the vehicle wrap design, there are multiple elements to consider. Browse through the following four tips to ensure that you have the most effective vehicle wrap for when you're cruising down the highway.

Text Size & Contrast

Things go by in a blur when you're traveling over 50 miles per hour. If the text is too small to read, no one will understand what type of business you are advertising for. Ensure that the bulk of your vehicle wraps are dedicated to large text. This will make it easy to read from multiple angles and speeds while driving down the highway.

The contrast of the text is important too. If the text color is not contrasted from the background, it can make it really hard to read while the car in is motion. There are multiple ways to help the text stand out. One of these is with a drop shadow. Drop shadows go behind the text and help it pop out from the background design. Text strokes can also help make the text easy to read. With a stroke, each individual letter is surrounded by a different colored border that makes them easier to read. Many graphic design programs allow you to easily add the stroke feature to text.

Vehicle Wrap Locations

Ideally, the sides of the vehicle are the best spot for wraps, especially when on a highway. The multiple lanes of a highway make it easy for other cars to see your wraps whether you're in the left lane or the right lane. A small wrap may also be ideal for the back of a vehicle. This can showcase your basic business information to customers that are driving behind you on a highway. This also helps when there are traffic jams. It allows people to see the wraps from all different angles.

If you drive a smaller vehicle, then you may want to consider a roof wrap. These wraps can be seen by trucks, larger cars, and SUVs. The unique location of the wrap can easily draw attention from the other drivers.

Business Logos & Contact Information

As a person passes you on the highway, they are likely only seeing your vehicle for less than five seconds. This is why you should make an impact as soon as possible and without any confusion involved. Keep your logo as simple as possible. For example, if you own a plumbing business, use a pipe and wrench logo. If you own a pizza business, stick with something simple like a slice of pizza. Cluttering the graphic will make it too hard to process.

Contact information should be kept to a minimum. A website or phone number is all you need for a basic connection point. From that first point of communication, customers can access social media, email addresses, or any business information.


It's easy to go overboard with design styles for your vehicle wrap. When driving down high speeds, always remember that simple is better. For the background of the wrap, stick with a solid color or two-toned color design. It will make the text stand out more and allow as many people as possible to see all your information.

You should also consider the type of surroundings that are on the highway around you. For example, if your highway is surrounded by a lot of trees, you want to avoid green and brown backgrounds that can blend in with them. Use contrasting colors like purple, pink, or yellow to help the graphics stand out.

When working with wrap professionals from a company like Image Works Media Inc, it's a good idea to ask for input and support. They can help plan the most ideal design for your company.